About Us

Organizations that create real cohesion and meaning will be the ones delivering superior results.

Meaning Inc.

Outstanding Businesses: The Journey to Meaning Inc.

Through our research and partnership with some of the most successful, long standing companies in the world, we understand how to help organizations create a compelling sense of meaning for their people, unlock potential and deliver amazing results.  This is encapsulated in our Meaning Inc. model.  In 2007 we published the best selling book Meaning Inc., which brings the model to life.  We have also designed a complete product offering to evaluate your strengths and opportunities as a Meaning Inc. company.

Working with You: Meaning Inc. in Action

Using our Meaning Inc. model as a guiding principle, we have developed a range of customized services at the individual, team, and organizational level.  We work pragmatically, smartly and dynamically with you to help you achieve your business imperatives.  We do not hide behind academic mystique or abstract theorizing.  For more information, please contact your closest YSC office.

Our Meaning Inc. Model

Our Meaning Inc. Model